Festivals
Ford Holiday River Parade
Official kick-off to holiday season held day after Thanksgiving featuring illuminated floats, entertainment, music, Santa and Mrs. Claus, and Holiday Light Countdown. Major holiday event with high foot traffic.
- When
- Nov 27, 2026
- Where
- San Antonio, TX
- Est. attendance
- 20000
About this event
Official kick-off to holiday season held day after Thanksgiving featuring illuminated floats, entertainment, music, Santa and Mrs. Claus, and Holiday Light Countdown. Major holiday event with high foot traffic.
View original listing on thesanantonioriverwalk.com →Track record & vendor details
Are you the organizer?
Claim this event to add vendor track record (years running, average vendor revenue, returning vendor rate), operational details (electricity, insurance, permits, setup instructions), and vendor fit tags. We'll also help fill in the basic details.
Claim this event →