Community

Rose Parade & Rose Bowl Game

The iconic 135+ year tradition featuring flower-covered floats rolling down Colorado Boulevard. A major community gathering with free curb-side viewing and heavy foot traffic ideal for mobile coffee vendors.

When
Jan 1, 2027
Where
Pasadena, CA
Est. attendance
500000
Organizer
Tournament of Roses Association

About this event

The iconic 135+ year tradition featuring flower-covered floats rolling down Colorado Boulevard. A major community gathering with free curb-side viewing and heavy foot traffic ideal for mobile coffee vendors.

View original listing on tournamentofroses.com →

Track record & vendor details

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